How Much Does It REALLY Cost to Make a Custom T-Shirt in 2025?
The Truth About Custom T-Shirt Pricing
One of the biggest questions customers ask is:
“Why do custom shirts cost $20–$35?”
The answer: custom apparel has multiple cost layers — materials, transfers, labor, and time.
This guide breaks down EVERYTHING so you can confidently price your shirts and maximize profit.
1. Cost of the Blank Shirt
Your blank shirt is the foundation.
Typical pricing sample:
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Basic cotton tee: $2.50–$4.00
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Premium tee (Bella Canvas, Next Level): $4.50–$7.00
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Hoodies: $8.00–$15.00
Keep a variety in stock for faster turnaround.
2. Cost of the DTF Transfer
DTF transfers vary based on size, coverage, and quantity.
Average 2025 pricing:
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Small chest logo: $2–$3
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Full front: $4–$8
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22" Gang sheet: $12–$20+
Using gang sheets saves the most money — especially with full-color artwork.
3. Labor Costs
Even if you're the one pressing, your time counts.
Average labor:
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Preparing artwork
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Pre-pressing the shirt
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Aligning design
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Pressing & peeling
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Folding & packaging
Most shops charge $5–$10 per shirt to cover labor.
4. Total Example Cost Breakdown
| Cost Element | Average Price |
|---|---|
| Blank shirt | $3.50 |
| DTF transfer | $4.00 |
| Labor | $6.00 |
| Total Cost | $13.50 |
Suggested retail price:
$20–$35 depending on design and market.
How Ink Rush Transfers Helps You Save Money
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Affordable gang sheets
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Premium inks for higher-quality prints
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Same-day service available
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No minimum orders
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Upload your design and print instantly
The Bottom Line
DTF printing is the most cost-effective, beginner-friendly method for selling custom apparel in 2025. With the right transfers and a good heat press, any creator can build a profitable clothing brand.
👉 Start your custom T-shirt journey with Ink Rush Transfers today.